Enjoy the ride is a project imagined as a reaction to questions arising from highly computerized world of today. Since everydayness is more and more created by a contact with virtual world, the beauty of interaction between material and light, tactile feel or olfactory experiences are fading to irrelevance. Need for different relations regarding the importance of real and virtual are at a bottom of this project: exploration of tactile in an atmosphere of a real world.
Objects that can be found in the book are utilitarian, so that their material side could be emphasized. Still, they are slightly crossing the border of expected, outlining the enchantment of the moment.